LVIV FASHION WEEK 2021
On September 16-19, Lviv will host Lviv Fashion Week 2021, the main location of which will be !FESTrepublic. Lviv Fashion Week 2021 will include shows featuring new collections of Ukrainian designers, lectures within the framework of the educational program, events organized by Ukrainian perfumers, and presentation of the "Code Keepers" project, which will include an avant-garde fashion show and an exhibition of fabrics. Under the conditions of adaptive quarantine, the protocol for holding events, which will be in effect in Lviv at that time, and all safety requirements will be met at the Lviv Fashion Week.
Lviv Fashion Week now takes place once a year, reflecting the global trend of reducing the number of collections and shows in response to the current challenges: the COVID-19 pandemic and the ecological situation. The spread of the concepts of conscious consumption and sustainable fashion has led to a reduction in the number of collections created by designers during the year and to the democratization of the fashion calendar – a clear seasonality of shows is a thing of the past. Therefore, the season is not mentioned in the name Lviv Fashion Week 2021 - designers can show autumn/winter 2021 or spring/summer 2022 collections.
On September 18-19, the main program will feature collections by Ukrainian brands Vozianov, Chereshnivska, B.O.LDYREVA, Vbrana by Svitlana Mykytyuk, KartNate, Zalesova, Olesya Tsiukh and the debut shows by Nona Troffish, Lesya Matselyukh, and ID by Dyachenko. You will be able to see all the shows online.
Programs and projects:
The basic schedule of shows will be supplemented by the educational program. The Fashion Talks educational program includes lectures and discussions that will take place in Design House. Fashion Talks will include lectures "The wisdom of the world, transformed through clothing: adaptation of the Ukrainian brand in European markets during the pandemic turbulence" (Natalka Naida, CEO of Framiore), "TLUM & KRAM. Modern flea market - a hub for sustainable fashion" (Daria Burko, TLUM & KRAM founder and CEO; Krystyna Chervinska, TLUM & KRAM communications manager), "Ukrainian fashion product - multifunctional Shypelyk" (Olha Shypelyk, founder of Shypelyk brand), "Peculiarities of inclusive business in Ukraine" (Iryna Liakhovenko, co-founder of the inclusive "Lady Di atelier"), "Clothing as a new form of media" (Alina Romanchenko, founder of "zmist++forma" brand), "Psychology of advertising for a fashion brand" (Olga Filipova, SMM-strategist, targetologist, founder of the SMM Factory school), discussion "How fashion has changed after the pandemic" with Maya Tulchynska (columnist, author of the "Fashion and style in layman's terms" blog).
The program from the Ukrainian perfumers
The program from the Ukrainian perfumers at Lviv Fashion Week will include presentation of capsule collections of Ukrainian designers dedicated to the fifth anniversary of the concept store "Open Store Lviv", presentation of the collection of perfumed botanical candles in traditional Lviv huta glass “Arboretum x Lviv Candles Manufactory”, master class "SOLIFLORES. Aesthetics of solid perfumes" by Vlad Zvarych (chairman of the Ukrainian Guild of Perfumers).
"Code Keepers" project
"Code Keepers" is a project dedicated to the Galician art of the XIX-XX centuries, the architectural style of "Hutsul Secession", and the activities of the Ivan Levynskyi's bureau. As part of the project, designer Olga Zherebetska, artist Tereza Barabash, jeweler Danylo Lychko, and WHAT IF Creative Studio are working on a clothing collection, which is 80% created from reused materials; fabrics made using the ancient Ukrainian method; jewelry that reflects the ornaments of houses in Lviv; music that will immerse you in the atmosphere of the intersection of history and modernity; a film about Ivan Levynskyi's bureau, Hutsul secession, and fashion.
The project is implemented under the auspices of the Ukrainian Cultural Foundation.
Presentation of the project – presentation of clothes, fabrics, and jewelry by Ukrainian designer ZHEREBETSKA in collaboration with Tereza Barabash and Lychko Jewelry will be held within the framework of the Lviv Fashion Week. The presentation is only a part of the big project "Code Keepers", continuation of which includes the premiere of the eponymous semidocumentary film from WHAT IF creative studio, which will take place on September 24. In October, the exhibition will move to Hlyniany and will be presented at the Museum of Weaving and Carpet Making.