FUTURE FASHION GENERATION: the contest for beginning designers and young brands

In order to contribute to the development of a young, erudite, informatively active in terms of innovations and novelties in the field of fashion, and most importantly, competitive at the world-wide level generation of designers, - Lviv Fashion Week, with the support of the Ukrainian Cultural Foundation, is launching "Future Fashion Generation" - a contest for selecting the most interesting and the most promising collections of beginning designers.

The new generation of Ukrainian designers is characterized by its innovation and non- stereotypeness. They are free to perceive, create independently and are not limited to current trends, relying mostly on their own vision, expression, aesthetics and individual interpretation of the client’s needs. Young brands are often of higher quality and more interesting than well-known labels. However, they also often lack the opportunities to convey the created things to the consument, their main recipient. That is why, Lviv Fashion Week aims to find the most promising designers of the new generation and, as a mentor, help bring the best collections to the Lviv Fashion Week SS 2020 catwalk.

The contest invites to participate:  

- fashion designers (beginners)

- students or graduates of specialized educational institutions in the field of fashion design

- fashion brands that have been on the market up to 2 years.

Applications for participation in the contest are accepted from July 17 to August 30 at [email protected] The application should include:

- photography portfolio of the collection (3-5 looks. The collection, which is demonstrated in the Future Fashion Generation project at Lviv Fashion Week, should consist of 10-15 looks)

- brief information about the designer / brand

The Expert Council will choose 5-7 best proposals among the competition works, relying on the assessment of such characteristics, as innovation, ecological component, non-triviality of the idea, and certainly -  the quality.

The winners of Future Fashion Generation will get an opportunity to showcase collections during the 24th season of Lviv Fashion Week, which will be held on October 10-13. Lviv Fashion Week provides full organization of the shows of the winning collections on the main catwalk – cost free for designers and brands-participants. The organizers also provide mentoring and advising for young designers on organizational and marketing issues.

For information: +380 67 272 35 13