Lviv Fashion Week shows and presentations will be traditionally complemented by the educational program with lectures and discussions on business, marketing, brand PR, as well as the wartime challenges faced by the fashion industry.
2/11, Saturday
12.00 "Customer value design: how to create and communicate the value of a fashion brand" / lecture by Elsa Sagura (co-founder and brand strategist at the creative agency Bloom Büro)
3/11, Sunday
12.00 "Brand communication through video: what to film, with whom, and how much does it cost?" / lecture by Natalia Yavorska (creative director and visual communications director for brands)
13.30 "Live talk on fashion and art with Maria Starchak" / lecture by Maria Starchak (owner and designer of the STARCHAK brand)
4/11, Monday
19.00 "How the full-scale invasion affected the brand's operations: the experience of CHERESHNIVSKA" / lecture by Nastya Rozova and Iryna Kokhana (co-owners of the CHERESHNIVSKA brand)
5/11, Tuesday
19.00 "Business in the fashion sphere: the story behind the opening of the showroom for Ukrainian brands 'SvoyeRidni'" / lecture by Nika Tkachenko (owner of "SvoyeRidni" showroom)
